5 Factors To Consider When Renting A Trade Show Display
Choosing the right trade show display can either blend you in or truly make an impression of your brand. With so many options, it is important to focus on the right factors to maximize your impact, draw in attendees, and support your overall exhibition goals. Here are five practical considerations to keep in mind when selecting a trade show display that works best for your needs.
Clarify Your Goals First
Before deciding on any display, start by defining your main objectives for the event. If your goal is to gather leads, promote brand awareness, or increase sales, knowing your purpose helps you shape the display to achieve that outcome.
For example, if lead generation is the goal, adding a lead capture station or interactive touchpoint to the display can work well. If brand awareness is key, a larger display with bold visuals and lighting may be more suitable.
Focus on Brand Alignment
Your trade show display reflects your brand, so it should look like it belongs to your business. Think about your brand colors, logo, fonts, and any specific imagery that sets your brand apart.
Consistency in these trade show visual elements reinforces brand identity and makes it easier for attendees to recognize your company among others on the event floor.
Including unique visuals, such as eye-catching graphics or dynamic brand colors, gives attendees an instant sense of what your company stands for.
Budget Wisely and Plan Ahead
Planning your budget is an important step in selecting a trade show display. Costs can range widely based on the type and size of the display, as well as additional features you may want. While some displays, like pop-ups, may fit within a modest budget, custom-designed displays will cost more but offer a tailored look.
If your display requires tech additions like LED screens, make sure to account for that in your planning. Remember to balance cost with the impact you want to create, so your display stays within budget while meeting your goals.
Consider Your Booth Space and Layout
Understanding the booth space you have helps you choose a display that fits comfortably and functions well. For instance, knowing the exact dimensions allows you to plan the display layout, including areas for furniture, storage, and technology.
Make sure there is enough room for visitors to move around and engage without feeling cramped. A thoughtful layout can boost interaction and keeps the space easy to navigate, making visitors more likely to stay longer at your booth.
Use Lighting and Digital Media to Attract Attention
In a busy trade show environment, lighting and digital media can set your display apart. Good lighting draws attention and enhances the appeal of the display’s graphics and messaging. Many companies use backlit displays, spotlights, or dynamic LED screens to add depth to their booths.
Digital media like video walls or interactive screens create movement and can engage passersby more effectively than static visuals. For a lasting impression, make sure your display has an eye-catching combination of lighting and media that grabs attention and aligns with your brand style.
How We Can Help You Stand Out
Exhibit Pros understands that no two companies have the same trade show goals or style. That is why we create custom booth rental packages based on your unique vision.
Our comprehensive trade show booth rentals simplify the process from start to finish, so you have everything needed to make an impression and attract the right visitors.
