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12 Helpful Trade Show Tips for Exhibitors

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12 Helpful Trade Show Tips for Exhibitors

You created your product, your website is up and running and you have a trade show coming up. What is the best way to showcase your new product? How do you make your exhibit pop so that people will notice you, try your product and go out and tell their friends about it? Let’s start with the booth. What is the best way to highlight your product, draw attendees to your exhibit and make them stay awhile?

12 Helpful Tips   

You want your display to bring people in and understand your brand. Here are 13 tips for your trade show booth to do just that. Having a contest 

Take a tip From Carrot Top, Use Props!

Carrot Top is a comedian here in Las Vegas who uses props. It works for him and it will work for you! Using large props like Legos or a large Coca Cola bottle with its famous colors will immediately stand out. If using a lego prop such as a model of your product made of legos, have a lego table for people to stand and create their own to take home, or just build to have fun. A large, stand-up Coca Cola bottle-type prop that displays the brand not only brings in customers but can be used over and over and can even be displayed in the office or store. 

Use lighting and fabric to create a separate space

Building separate, private spaces create high interest on what is inside. You can also stir up intrigue with opaque fabric and a velvet rope so people can get a glimpse but must wait to go inside for the whole experience, creating mystery and providing time to talk about your product. 

Demonstrations increase sales

Do you make smoothies? Are you selling a veggie chopper? Doing demonstrations of your product in action will get and keep people’s attention, especially if there is something to taste at the end!

Hospitality pays off/Create an inviting space to increase traffic

Being hospitable is a welcoming trait whether at home or at a show. Offering comfortable seating or having fresh baked cookies and tea or lemon water on hand is a great way to attract customers! Remember to have a garbage can nearby so they can dispose of their trash. Adding a garden or wall farm of succulents (could sell them too) will draw in a crowd if only to get some nature in the sterile convention hall. 

Utilize Floor Space

Floor space is a great way to add color, separate spaces or lead people into your booth. Carpets can add color, different colors/types of flooring can enlarge, enhance and even enchant your customers. Interactive flooring encourages people to stay longer. 

Provide relief to tired guests

Providing a five or ten-minute complimentary massage to convention-goers will relax them and the line that forms could be right in front of your booth so they can read about your product and have plenty of time to ask questions, write down their email address, etc.

Free advertising! 

Make a photo op wall for people to post on their social media sites. Make sure you post the correct hashtag so your customers can find you. The photo op could be as easy as using a giant cardboard cutout, like the ones they have in movie theaters. These are inexpensive, yet can give exhibitors a ton of free exposure on social media.

Offer interactive experiences

Have a craft to make pertaining to your company or a coloring sheet to color with your logo on it for them to take home. Everyone loves free stuff and it’s even more fun if they craft it themselves. Plus, it gives kids something to do so the parents have a few moments to chat with you. Or invest in a prize wheel to spin to win pens or things pertaining to your product imprinted with your name and logo. Also, having a big-ticket item give-away, (such as an iPad) will attract customers and keep them coming back to check-in. 

Create a setting for your brand

If you offer farm-fresh food, make a farm setting complete with cows and growing vegetables or flowers. If your product is from the sea, you could do an underwater theme. If you sell trailers, set up a model trailer and make a cozy “campsite” complete with camping chairs and cold sodas, just make sure beforehand that you will have space to drive the camper in! 

Gather a crowd with entertainment

Having a live band or a singer with a guitar can keep people entertained and happy. A portrait or caricature artist is a good way to draw them in. A magician doing exciting magic tricks will keep the crowd spellbound. 

Create a learning space 

Include areas for group learning and educate your audience on your product. Have a space for group talks with chairs or other seating arrangements and a separate, smaller space for private talks, such as answering specific questions.

Check out other booths

If you get a chance, the best way to get up-to-the-minute ideas is to walk around and experience other booths. Check out where the crowds are gathering and why. Which booths intrigue you? What, in their booth, makes you want to know more about their brand?  Take note and add it to your booth for next time.

Rent a Booth at Exhibit Pros

Creating an eye-popping, amazing exhibit is a process, and there is always room to improve. Once you have an idea of what you want and it’s time to rent a booth, contact Exhibit Pros.   We are here to help you conceptualize your custom, made-to-order turnkey exhibit booths. Get you ready to wow your clients at your next convention!            

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Know Your Capacity: The Best Trade Show Booth Dimensions

by with No Comment BlogDisplay RentalsTrade Show Booth

The shining star of any trade show is the booths. People come from all over to check out what the exhibit floor has in store. Exhibit booths range in style, layout, and most importantly size. A trade show’s booth dimensions can make or break your design ideas and marketing plan, so choose wisely when picking your booth space.

Here are some trade show exhibit booth tips and tricks that can help you pick out your trade show space dimensions.

Common Trade Show Booth Dimensions and Layouts

It’s important to note that layouts and booth dimensions go hand in hand. Knowing the layout you want and what kind of impact is can have on your trade show marketing can help you make an informed decision about how much space you need. Let’s dive into the size and layouts choices available.

Island booth

If you want your trade show display to be an island of one, the island booth layout is right for you. An island is a booth open on all four sides to anyone on the show floor. You can enter the booth from any angle and its have no other booths or wall pressed up against one of its sides.

An axis island display is very open. Its main point of interest, the axis, is located in the center of the booth with very little display located around it for ease of access to the most important part of the booth. A presenter island is more enclosed for a more personal experience. When you want to present a story or idea use the presenter layout to give that feeling of being in a theatre.

Island booths tend to be large trade show booths —sometimes the largest booths at a convention! The booth space really helps with traffic which can really help get a lot of eyes on your product or service. Most island booth dimensions are 20 x 20 or larger. With that much space, there is so much you can do!

Peninsula booth

When a booth is up against a wall but has aisles on three sides it’s considered a peninsula booth. These work similarly to island booths, with the disadvantage of not as many entrances. Still, you can get a ton of foot traffic with 3 sides open.

Another downside to the Peninsula booth is that most conventions will not allow you to decorate the wall your up against. However, there are ways around that issue when you’re using pop up displays.

A peninsula styled booth layout is normally 20×20 trade show booth or larger as well like the island booth. The booth space is nice for traffic, but you’ll have to share a wall with another booth. Be sure to see what your restrictions are with the wall between you.

Linear booth

Also known as an in-line booth, these booths are surrounded by other booths and can only be open on one or two sides. If its open on two sides, its normally a corner booth, which comes with its own set of advantages. These booths have the most restrictions and you’re less likely to stand out, however, they are budget friendly.

Most linear booths have height restrictions of about 8 feet tall and do not allow hanging signs. The front of the booth normally has a height restriction as well so that the booth does not hide any of its neighboring booths from traffic.

Because of its restrictions, linear booths are normally 10 x 10 to 10 x 20 in size. Quite a few booths at a convention have these sizes as they are the most budget-friendly options. In order to stand out, these booths are best made with custom exhibit designs and pop up displays.

Other Layouts

There are a few variants of these layouts. Some trade shows with interesting space layouts or ways of renting space that allow for these variants. For example, an ‘End Cap’ booth is two linear corner booths put together to create a very small peninsula layout. They are normally 10 x 20 in size, but because of their small size, don’t get nearly as much through traffic as a standard peninsula layout.

Now that you know the layout types and how much space they take up you can start to decide how you want to use your booth and navigate your booth space. Also, be sure to research where your booth is located in the exhibit hall. Knowing its placement can also help you decide which trade show display dimension is best for you.

5 tips for generating trade

Get a Large Trade Show Booth with Exhibit Pros

If you’d like help coming up with an original and fun custom design in your large trade show booth dimensions, look no further than Exhibit Pros. Our entire staff has years of experience creating islands layouts that are eye-catching and useful to your return on investment. Contact us today and we can send you a free 3D design idea for your next show.

Know Your Capacity: The Best Trade Show Booth Dimensions

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Best Practices in trade shows and events: Display Rentals in Las Vegas from Exhibit-Pros

by with No Comment Display Rentals

Trade shows are vital opportunities for businesses to showcase their products, services, and innovations to a captive audience. However, guaranteeing a successful presence at these events requires more than just showing up. To make the most of a trade show, having the right partner is essential. Exhibit-Pros, a leading full-service exhibition company, is dedicated to helping businesses succeed by offering expert guidance and high-quality display rentals in Las Vegas that align with show guidelines, rules, and union jurisdictions.

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Why Having a Partner Matters

Exhibiting at a trade show involves adhering to strict guidelines, including height restrictions, design limitations, and understanding the fine print of contracts. Each trade show has unique requirements, and failing to comply can result in penalties or missed opportunities. Exhibit-Pros is an experienced provider in this space, offering personalized customer service and in-depth knowledge of various trade show rules, making sure that exhibitors avoid costly mistakes. With over a decade of experience, Exhibit-Pros has developed expertise that helps minimize costs and maximize impact, driving sales and brand recognition.

A key part of their service involves managing the complex logistics of setting up and dismantling displays, a task that can be challenging for those unfamiliar with union jurisdictions and local labor laws. By relying on a partner like Exhibit-Pros, exhibitors can focus on engaging potential customers and leave the technicalities to the experts.

Trade Show Display Rentals in Las Vegas

Las Vegas is a hub for trade shows and exhibitions, hosting some of the biggest and most influential events in the world. As such, Exhibit-Pros brings a comprehensive range of trade show display rentals designed to cater to varying needs and budgets. Whether you’re a first-time exhibitor or an experienced attendee looking for an upgrade, Exhibit-Pros delivers customizable rental options that align with your brand’s goals.

Popular rental options include 20×20, 10×20, and 10×30-60 display packages, all designed with flexibility in mind. These packages allow exhibitors to scale their displays according to their needs, guaranteeing they capture attention on the show floor. Exhibit-Pros also brings affordable furniture rentals and cutting-edge audio-visual rentals to enhance your booth’s visual and functional appeal. Whether you need seating arrangements for client meetings or high-tech screens to showcase your latest innovations, they have the tools to bring your booth to life.

The Benefits of Rental Displays

One of the major advantages of renting displays is cost efficiency. Exhibiting at multiple trade shows can quickly become expensive, especially when purchasing custom displays for each event. Renting displays allows businesses to maintain flexibility and freshness in their presentation without the high upfront cost of ownership. In addition, Exhibit-Pros handles the maintenance, storage, and transportation of rental displays, saving exhibitors time and effort. This is particularly beneficial for businesses attending multiple shows across different locations.

Exhibit-Pros also understands that the appearance of your booth can make or break your trade show experience. The company makes sure that all rental displays are in top-notch condition, maintaining a polished and professional look. Their team of experts works closely with exhibitors to create custom designs or recommend rental options that align with the brand’s messaging and marketing objectives.

Why Choose Exhibit-Pros?

Exhibit-Pros stands out for its commitment to personalized service, guaranteeing each client receives a solution tailored to their specific needs. The company provides nationwide services, which means exhibitors can rely on them no matter where their next trade show is located. Their deep understanding of trade show logistics and regulations makes them a trusted partner in navigating the complexities of exhibition spaces.

Whether you need a custom-designed booth or prefer a rental solution, Exhibit-Pros guarantees competitive pricing, superior product quality, and exceptional customer service. This combination of expertise and resources makes sure that your trade show experience is smooth, cost-effective, and impactful.

Partnering with Exhibit-Pros for your trade show display needs in Las Vegas and beyond can significantly improve your overall experience. Their comprehensive rental options, logistical expertise, and dedication to customer satisfaction make them an ideal choice for exhibitors looking to make a strong impression on the show floor.