After a successful trade show, you may be feeling on top of the world. You’ve networked with potential customers and partners, highlighted your new products or services, and maybe even made a few sales. But what comes next? How do you capitalize on all this newfound success? Below are a few steps to follow in the weeks and months after a trade show to ensure you’re getting the most out of your experience.
Take Advantage Of The Last Evening
Typically, the last night of a trade show is full of networking, whether at a bar or the after-party. This is your last chance to make a good impression, so take advantage of it! Attend and hand out your business card to as many people as possible. You never know when one of those connections will come in handy.
Organize Your Notes And Takeaways
After returning from the trade show, it’s essential to go through all your notes and follow up with any potential customers or partners you met. This is also an excellent time to reflect on what worked well and what could be improved for future shows. By taking these steps, you can make sure you’re getting the most out of your trade show experience and setting yourself up for success down the road.
Assess The Value Of The Trade Show
Was the trade show worth your time and money? This is something you should ask yourself after every show. If the answer is no, then it might be time to reevaluate your trade show strategy. Maybe you’re attending the wrong type of show or not putting enough effort into your booth. Whatever the case may be, it’s essential to ensure you’re getting a return on your investment.
Share Your Trade Show Experience With Your Team
If you plan to attend future trade shows, it’s important to debrief with your team and get their feedback. This is an excellent opportunity to share best practices, brainstorm new ideas, and troubleshoot any problems that arose during the event. In addition, this ensures that the knowledge and experience you gained at the trade show are shared with the rest of your team, setting you up for success at future events.
Follow Up With Your Leads
Since only 38% of attendees will visit a company’s website after visiting their booth at a trade show, you’ll want to be sure to follow up with all the new leads you generated. Send them an email, give them a call, or connect with them on social media. Thank them for stopping by your booth and inviting them to learn more about your products or services. If you’ve collected their business card, this is the perfect time to reach out and set up a meeting. It’s essential to follow up with your leads, or else your hard work at the trade show will go to waste.
Plan For Future Trade Shows
If you had success at your trade show, you’ll want to make sure to capitalize on that by attending future trade shows. Start planning for your next event as soon as possible so you can hit the ground running. Use what you learned from your previous experience to make sure you’re better prepared for the next show. If you plan to attend the same show again, stay on top of sign-up dates and deadlines to ensure you have a prime booth spot and take advantage of early-bird pricing.
By following these simple steps, you can make sure you’re getting the most out of your trade show experience and maximize your chances for success. Whether you’re a first-time exhibitor or a trade show veteran, these tips will help you make the most of your time and investment.
For more information on trade show rentals, contact Exhibit Pros today and learn more about how we can help turn your booth vision into a reality.